Shanghai FuShen State Assets Evaluation Co., Ltd. is the earliest invisible assets evaluation organization, be allowed to trademark evaluation by China Trademark Bureau, participate in “Shanghai Famous Trademark” comment by Shanghai Industry & Commerce Bureau and undertook Shanghai ”Strategy of Trademark Development-Trademark Assets Operation" . And our trademark evaluations precedent be recorded in 《Evaluations Theory and Practice of Profit Law》.Our experts treatise about trademark and invisible assets evaluation published in 《Trademarks Newsletter》 by China Trademark Bureau and 《Chinese Assets Evaluation》by China Finance Ministry.
　　Recently Liberation Newspaper, Shanghai Real Estate Bureau and Shanghai Industry & Commerce Bureau joint held "Trademark Evaluation of Real Estate Company" and our 《Exploration for Trademark Evaluation Method of Real Estate Company》published in magazine: 《Shanghai Real Estates Evaluation》.

1. What is invisible assets?

　　Invisible assets means: be controlled by specific subject, no independent entity, but influences production and management persistently. It divides by substance as intellectual property right (patent right, trademark right and copyright), relational invisible assets (customer relation, customer name-list and so on). It also can divide by broad sense as promotion/sales invisible assets, productive invisible assets and financial invisible assets and so on.
　　Main trademark evaluation precedent by us:

 

Trademark "ZhangXiaoQuan" --The sales volume of Shanghai "ZhangXiao Quan" Knife & Scissors Shop is the most in China and result is very good. A German Knives & scissors company and a Japanese knives & scissors company vie with each other to cooperate with them, so ZhangXiaoQuan entrusted us to evaluation and Quantization.

Trademark "WuLiangCai" -- Shanghai WuLiangCai Glasses Company demanded us to evaluation this company, it has been an old enterprise with 278 years history. And we quantized their Golden Signboard. This evaluation provide value basis for them to expend chain management.

Trademark "CaoSuGong" -- Shanghai Ink Company has been found more than 400 years and the "CaoSuGong" ink by them be appointed as culture interflows gift when states leaders visit foreign country. It also registered trademark internationally. Shanghai Ink Company entrusted us to quantization its effect upon society and plentiful cultural connotation.

Trademark " BaiXiang" --This is first trademark mortgage in Shanghai and also1 biggest trademark evaluation precedent in China. Trademark "BaiXiang" mortgaged ten million USD from Bank of China, this initiated development of trademark mortgage.

Trademark "LaoCai" -- Trademark "LaoCai" purchased by transnational corporation "Uni-Lever" with more than ten million USD. This case is the most successful trademark operation till now.

Trademark "FeiMa" -- The trademark "FeiMa" of Shanghai JingFu Knit Factory has been found 70 years and forced to auction for many kinds of reason. This precedent has been selected in 《Evaluations Theory and Practice of Profit Law》by State Assets Management Ministry.

Trademark "JinDuoBa" --This medicine to lose weigh was invented by celebrated medicinal professor, Mr. "JiaoDongHai" . This product has been registered and also has got Shanghai High&New Technology's certificate of Grade A. For increase investment by trademark they entrusted our company to evaluation.

Electrical Trademark "ShangLian" of Shanghai People's Electrical Factory

Trademark "WeiErFu"

 

2. Patent and proper technology

 

• "American GE Non-crystal Alloy Transformer” proper technology use right of Shanghai ZhiXin Group-- Shanghai ZhiXin Group has purchased this patent of American GE. After digested and absorbed form own proper technology. Shanghai government ratified it as “High & New Technology Transform Project”. This project has good development prospect.
• "High Efficiency Clone of Gene” technology -- One of Shanghai gene development company entrusted us to evaluate overseas investment with their gene and functional peptide. Our Evaluation established base for negotiations success.
• "Numeral Program-controlled Switchboard Synchronous Clock" proper technology of Shanghai SanHe Communication Company-- Shanghai SanHe Communication Company produces and sells this technological product. It brings a large of economical benefit. We quantized its technological value and provided basisto reorganize.
• "JinShi" Air Disinfectant's Patent
• "HaoLi" Polyethylene Lining Steel Tube's Patent
• Endure High Temperature Insulation Material's Proper Technology
• "Prevent Noise Screen" Proper Technology

3. Copyright and computer software

 

"BiTe" computer software

Copyright evaluation of TV series

 

4. Marketing net evaluation

 

• Shanghai WeiDa High Science & Technology Company
• Beijing "HengSheng" Computer Company
• American Yahoo Company